Zillow Group released today their second annual Consumer Housing Trends Report.
Here is a quote from the Home Search Process section of the report:
“Younger buyers, particularly Millennials, place more importance on different ways of seeing the home than older buyers—especially when it comes to photos and virtual tours. They prioritize seeing professional photos (58 percent of Millennial buyers say professional pictures are important in their decision, compared with 48 percent of Generation X, 37 percent of Baby Boomer and 18 percent of Silent Generation buyers) and taking a live virtual tour of the home (45 percent of Millennial buyers cite a live virtual tour as important, compared with 35 percent of Generation X, 28 percent of Baby Boomer and 18 percent of Silent Generation buyers) in particular.”
Demand for 3D tours is growing and will continue to grow with changing demographics. There are many other interesting facts in that section that can be used in marketing your services to real estate agents.