User demographics in real estate technology


#1

When discussing 3D tours, VR, tour navigation, etc, it is important to keep in mind demographics of the users, especially the paying ones (agents), but also homeowners and homebuyers and how computer-savvy they are. Here are some statistics for US, there is a lot more to be found at the source link at the end.

“The median age of all REALTORS® is 58. The typical home size is 1,500 square feet. The typical home owner is 55 years old, and has lived in the current home for 14 years”.

Source:
NAR’s Field Guide to Quick Real Estate Statistics

Another NAR publication says:
“One consistent finding for the last four years has been that buyers 36 years and younger (Millennials/Gen Yers) is the largest share of home buyers at 34 percent.”

Source:
Home Buyer and Seller Generational Trends

And a quote from another real estate technology forum:

"I’ve spent a lot of time at conventions and at my own company presentations watching average people interact with Matterport.

The sad truth is that people suck at it. They get confused really easily. They don’t take advantage of the dollhouse view let alone floor plan view LET ALONE virtual reality.

People get lost in bathrooms and don’t know how to turn around. If using an ipad, they start swiping all over the place."