iGUIDE Blog: How a Real Estate Professional can Create & Deliver a Winning Listing Presentation

Some would say that your listing presentation is your one chance to create a first impression. However, Google tells us that your customers are searching online for up to 90 days before even contacting a real estate agent. (Google Stats 2014) If that is the case, once you get to the kitchen table, it’s almost too late. So what is the goal of a listing presentation, and how do you create one that makes a real impact?

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