Ok, I can understand that as well.
I tell all of my customers–realtors, builders, businesses, etc.–the same thing…they can have us do an iGuide for them but, if they don’t work to get it out to the public, it will be useless to them. They need to post to social media, etc.
With the business kind, it’s a bit different. They still need to push it out to people but, the Google Maps portion acts as a passive way of driving people to the business. You search for a type of business in a certain area, Google brings back results–many times driving you to Google Maps listings. This is where the iGuide for business really shines as MOST businesses don’t have a tour and most have crappy photos (we sell photography, videography and other services as well). They have to understand how search on Google works–at least well enough to understand the benefits they get from an iGuide for business.