Matthew, I want to address your comment about video because it is one we hear a lot and is something we need to educate our clients on.
Video is not the most engaging online content - immersive 360 content is; which is why the major search portals are working so hard to enable 360 content within their systems.
Google (owners of YouTube) are working very hard to enable 360 content across their platform because they recognize the traffic and user engagement it gets.
When Alex and I were in Tokyo at the Google Summit, they spoke at length about the power of 360 to build and retain online engagement and they are rewarding 360 content creators and providers with better search optimization.
If that is not enough
Look at the study of Home Buyers, produced by the National Association of Realtors.
- Number 4 on the list is Virtual Tours
- Number 11 is Video
I am not diminishing the value of video but if an agent had to choose; an iGuide delivers all around better value.