iGUIDE Building Blocks: Know your Customers – Home Buying & the Real Estate Professional


Hi Everyone,

It’s critical to understand the consumers of your services; the home buyers and sellers. Because the home buyers are the main consumer of your services, we need to understand their shopping process and their relationship with your clients, the real estate professional.

If the first two chapters in the Annual NAR Home Buyers and Sellers Report teaches us anything, it’s that clearly demonstrating value is a key to success in real estate. As real estate photographers, reading and understanding these reports will help you do a better job tailoring your marketing to attract and retain realtor clients.

Click below to read on for Kevin’s insights on the critical stats and reported trends for Home Buyers and Sellers in the NAR report!